In 2024, we collaborated with Netflix to keep fans engaged with Wednesday, their most-watched show of 2023. The only problem? Wednesday was on a multi-year hiatus. So we got something else. 

We tapped into Thing’s small-character energy to build a content strategy for a platform native to Wednesday fans. Naturally, we called it “ThingTok.”

Our campaign kicked off with a special delivery. Featuring a thumb-stopping shoot and surprise cast reveal to drive audience excitement for season 2. We then expanded Thing’s handprint by developing social videos in the style of a social media influencer. 

Thing became an overnight social media sensation, resulting in millions of impressions in the first week alone. And we’re just getting started.