For most breakout creators, TikTok doesn’t pay the bills. Shot-form creators can go much bigger, and SpicyyCam is a true example of short-form to long-form success.
I had the opportunity to develop popular food creator SpicyyCam and help launch a first-of-its-kind TikTok to multi-platform campaign.
Within two months, Cam became one of social media’s most profitable creators and is soon releasing his own product line.
YouTube
72% Average Completion Rate
817,522 Average Views Per-Episode
4.3m Subscribers
Spice King Cam Takes on the HOT ONES Challenge
The Spice King Eats Wicked Hot Cowboy Chili!
The Spice King vs. the Bullfighter Taco
Snapchat
789,000 Unique Viewers Per-Episode
1:28 Average Watch Time
200k Subscribers Added in 3 Months
Coming soon…
World’s Hottest Ramen
Best of TikTok
Reacting to internet challenges
Attention To Detail
We focused on making each thumbnail tell the story of Cam vs. Spicy Food.
